PASIP: A pure, aromatic, splendid, invigorating, pleasurable drink!

Our Projects:

DWUS

Organic Produce

EcoVerse

PASIP-Passion Fruit Juice

Natural Yarn, Fabric & Garments

— PASIP —

Pure

Aromatic

Splendid

Invigorating

Pleasurable

EcoVerse Contact Information

EcoVerse (affiliated with In-Ecolbrium/DWUS) offers Pasip, the unique ready-to-serve passion fruit nectar/juice based drink offered in 3, 4, 5, 8, 9 and 10 liter aseptic packing. This product has a tap system (made in Australia) that is unique in India. The juice drink, manufactured by Exotic Juices Ltd from fruit grown and processed in Manipur, is marketed by EcoVerse. Shelf life is 9 months after date of manufacture. Present capacity is 1.5 million liters of this juice until May 2008.

Of high nutritional and medicinal value

Passion fruit, also botanically known as passiflora edulis (from whose juice Pasip is made), is a native Brazilian fruit with intense aromatic flavor and amazing nutritional and medicinal properties. The passion fruit is nearly round or oval shaped, 1.5 to 3 inches wide and has a tough, smooth, waxy dark purple hued rind with faint, fine white specks. Inside, the fruit is more or less filled with an aromatic mass of double-walled, membranous sacs containing orange colored pulpy juice and as many as 250 small, hard, dark brown to black pitted seeds.

Passion fruit is high In Vitamins A and C, and is rich in potassium, calcium, iron and other nutrients. It is also popular for its medicinal value. The leaves of many of the passiflora species have been used for centuries by indigenous tribes of Latin America as a sedative or calming tonic. The fruit has been used by the Brazilian tribes as a heart tonic and medicine, and as a favorite drink called maracuja grande that is frequently used to treat asthma, whooping cough, bronchitis and other tough coughs. Passion fruit still occupies an important place in South American traditional medicine, and in Peruvian traditional medicine the juice is used for urinary infections and as a mild diuretic. In Madeira, the juice of passion fruit is given as a digestive stimulant and treatment of gastric cancer.

No wonder this ready-to-drink passion fruit juice is one of the most energizing and  invigorating yet relaxing and calming beverages one can enjoy!

Passion fruit has been a favorite the world over

Passion fruit has a long and colorful history of popularity and extensive cultivation, starting in the late 19th century when it was introduced to Hawaii in 1880. It quickly became a "household word" and, at the turn of the 21st century, Hawaii is the country with the highest per-capita consumption of passion fruit juice in North America.  Today, passion fruit is grown nearly everywhere in the tropical belt of South America to Australia, Asia and Africa and plantations are found in California (USA).

South America is currently the largest producer of passion fruit world wide. Native to Brazil, it is immensely popular there; demand is so high that, despite their own passion fruit cultivation, they have to import additional supplies from other countries. Ecuador, having comparative advantage for the growth of passion fruit, is one of the largest producers in the world with a dominant share in the world export market. It is followed by Australia and New Zealand in export of the fruit to other countries. Kenya and South Africa also have a decent production of passion fruit and its area under cultivation is growing rapidly. India, too, has its place in passion fruit history.

An overview of passion fruit cultivation in Northeast India

For several years, India has enjoyed a moderate harvest of purple passion fruit in the Nilgiris in the south and in various parts of northern India, especially Himachal. In Northeast India, it is planted and cultivated in the clean and pollution-free hills of Manipur, Nagaland, Mizoram, Meghalaya. All the fruit processing is done with the latest technologies and machines with  state of art process know-how from Italy. The product is then packaged in aseptic bags imported from Australia as the passion fruit drink Pasip. Pasip is being marketed in all the major cities of India and will soon be exported as well.

Through the pioneering initiatives of an NGO – Good Samaritan Social Service Association

(GSSSA) -- systematic cultivation of the fruit was started in Manipur and Nagaland. SFAC, NEDFI, APEDA, MOFPI, SBI and Exim Bank provided the much needed support for passion

fruit cultivation and setting up of a state of the art processing complex with latest process know-how. The plant complex boasts of juice extraction, pasteurization, concentration, aroma recovery as well as bulk aseptic packaging.

A breakthrough of this magnitude in fruit processing is bound to bring about economic prosperity to the Manipur and Nagaland states in general and the passion fruit growers of this region in particular. This path breaking era was brought about by the visionary leadership, tenacity, steely determination and , above all, the strong passion for economic growth of  one person: Mr. L. Dikho Mao, Managing Director of Exotic Juices Ltd (President of Good Samaritan Social Service Association) and also presently (2007) Member of the National Horticulture Board of India.

Contact Information:

EcoVerse Manipur Office

Apollo Rajkumar

2-3 Flr, Kulabidhu Bldg, MG Avenue

Imphal 4, Manipur

INDIA

Telephone: +91 9862008950

or